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Brand
Building
- Think in and out of the box
– Renaissance brainstorming with the customer – utilizing the Art and Science
of Product feature and component generation
- Preliminary design- project
summaries, and key data points collected from brainstorming, and trend
awareness
- Critical design – from proto
drawings to samples for review
- Brand collateral – packaging,
logos, custom touch points development
- Brand building analysis – leveraging
technology and brand penetration
- Field testing, and lab testing
– we test it, in the lab and out, and run it through professional risk
assessment protocols.
- Solid modeling – for injection
molded components, and other detail machinery or assembly. Tolerance
review, prototypes, and production first articles.
- Prototypes – A dream turns into
a product. Great to touch and feel, review and comment on for iteration
towards approval sample
1. logos , touch points,
and brand Identity
2. product assortment and
efficiencies.
Brand building – emotion
evolving to in-motion
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